With over 20 years of experience in branding, market development, and strategic restructing, Simone specializes in turning ideas into impactful, scalable businesses.
Her past experience that reached the position of Chief Commercial Officer at Tamer Frères, she led the restructuring of a family corporation operating across luxury, medical, banking, and new material distribution sectors. She spearheaded a full accounting audit, reorganized the business model, and divested non-core divisions to focus on growth areas.
Her commercial and brand expertise spans both luxury and medical devices. She developed brand strategies and executed business plans that successfully raised capital, consistently aligning vision with commercial execution.
Driven by the conviction that the MEA region was ready for a different approach to distribution, Simone co-founded Grafen Group to bridge the gap between global innovation and local end users and markets, building a platform for sustainable growth across healthcare, luxury, and fintech.
Simone holds a bachelor’s in business administration from the American University of Beirut, a master’s in business administration from ESA and ESCP EAP, and holds a Doctorate in Business Administration from Paris School of Business. She also completed the DPIM program at Harvard Business School and attended multiple training courses in different fields such as medical equipment’s & solutions, leadership skills, train the trainer, communication, luxury goods, marketing & finance.

Born, raised, and lived in Sub-Saharan Africa for 40 years, Georges brings an innate understanding of the continent's dynamics, opportunities, and complexities.
With over 20 years of experience in business consulting, leadership, and strategic growth, Georges specializes in driving organizational transformation and sustainable expansion across the Middle East and Africa. His core expertise lies in aligning vision with execution to deliver measurable market impact.
As an accomplished executive and entrepreneurial leader, Georges has a proven track record of scaling operations, managing high-growth portfolios, restructuring corporate business models, and executing strategic planning. He has successfully secured exclusive international distribution partnerships with major global brands, alongside overseeing large-scale ventures in the hospitality, real estate, and medical distribution sectors.
Holding a bachelor’s degree from EHL Switzerland and an MBA from Cornell University New York, Georges excels at leading multi-disciplinary teams and optimizing organizational performance from the startup phase to enterprise levels.

With over 30 years of experience in the Medical Devices industry across MEA, Rolla Tohme brings a strong combination of strategic leadership, commercial and operational expertise, and deep regional knowledge to Grafen Group.  Her career spans senior leadership roles where she managed multi-million-dollar P&Ls, led high-performing teams, and drove market expansion across the Gulf, Levant, Turkey, Iran, Pakistan, and Africa.  She has a proven track record of delivering above-plan results in complex regulatory environments, navigating sanctions, and building distributor networks from the ground up.

Today, as Chief Commercial Officer at Grafen Group, she draws on this experience to drive sustainable growth and strengthen the company’s presence across its markets. Her leadership is rooted in a strong commitment to partnerships, innovation and a people-centric approach, with a focus on building trusted relationships, empowering teams and generating long-term value for customers, partners and the organization.