Simone Tamer

With over 20 years of experience in branding, market development, and strategic transformation, Simone specializes in turning ideas into impactful, scalable business solutions.

As Chief Commercial Officer at Tamer Frères, she led the restructuring of a family corporation operating across luxury, medical, banking, and distribution sectors. She spearheaded a full accounting audit, reorganized the business model, and divested non-core divisions to focus on growth areas.

Her commercial and brand expertise spans both luxury and medical devices. She developed brand strategies and executed business plans that successfully raised capital, consistently aligning vision with commercial execution.

Driven by a conviction that the MEA region was ready for a different approach to distribution, Simone co-founded Grafen Group to bridge the gap between global innovation and local end users and markets, building a platform for sustainable growth across healthcare, luxury, and fintech.

Simone holds a bachelor’s in business administration from the American University of Beirut, a master’s in business administration from ESA and ESCP EAP, and is a Doctorate in Business Administration candidate at Paris School of Business. She also completed the DPIM program at Harvard Business School.